Subjects such as how to create a positive customer service environment, communicating well with challenging customers, building a rapport with all types of customers and elements of effective communication are a key segment of the course.
Joe Tawfik, CEO, Silah commented, "We see the Silah Academy as a boon for the people of Bahrain. The Academy is giving people entering or returning to the workforce the opportunity and a platform from which to embark upon a white collar career. We are helping them gain valuable knowledge and experience in the diverse field of customer service and sales. Our courses are tailored to help us understand everyone's unique talents and mould them to utilize these talents to further their career goals and ambitions. Our ultimate goal is to help increase employment opportunities for our trainees. "
"Each program is specifically customized to suit our client's needs. We have had strong interest already from the telecommunications, airline, and retail sectors and will be customizing our international best practice training programs to suit their individual requirements. Silah Academy empowers its candidates with precise competency based training giving them a competitive edge in the marketplace," added Tawfik.
The Academy is led by Ruth Williams, Academy Head, who has extensive experience in organisational development, human resources and customer services in the GCC region. At Silah, Williams is responsible for the execution of all training initiatives, whilst satisfying the needs of current and future employees with structured career development plans.
"We have been active since mid-2011 and have graduated over 60 trainees; many of whom were offered immediate employment at Silah. The Academy is a major contributor to high levels of staff performance and customer satisfaction. This is achieved by keeping training programs innovative, current and exciting," said Williams.
"The Academy, in addition to providing excellent customer and sales service, aims at creating a positive impact around the Kingdom using techniques that help an employee identify a customer's needs, and thereby catering to those needs," added Williams.
Silah specializes in customer management and contact centre services. The company is a joint venture between Bahrain's e-Government Authority and the UK-based company Merchants. Silah is recognized by the Bahrain's Government as the official National Contact Centre.
Source: http://www.ameinfo.com/291531.html
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